How To Start A Blog On Shopify – Basic Guidelines To Follow

Shopify store

You may incorporate a blog into your website using Shopify. People who want to maintain their blog and store it on the same platform should use it. It is not a wise choice for websites with a lot of content.

A Shopify blog should be sufficient if your primary source of revenue is your online store. It makes more sense to use WordPress if your website focuses primarily on content with e-commerce serving as a secondary source of revenue. So you’ve opened your Shopify Store, and you’ve heard from many experts that starting a blog can help you make your first sale.

Though it may seem simple in theory, starting a blog for your Shopify shop might be a bit intimidating. Let’s talk about that in detail.

Start Your Shopify Blog With These Steps

Shopify Blog

You may have seen that Shopify’s built-in blogging features are a little basic. Many business owners and writers considered native features as constrained. You should add a blog extension from the Shopify App Store if you fit this description. A blog app will have a variety of features that a native blog does not, such as CTA buttons, author profiles, pricing, and customer reviews.

Shopify blog

You need to choose your topic carefully now that you have the capacity to blog. As a Shopify merchant, you ought to start a blog that complements your store and benefits your audience. Blogs on the lifestyle that comes along with retail products are typically written by the business. Set a few modest goals for your Shopify blog to get things moving. Your material should help you achieve your goals, which should ideally be smart.

Prepare for SEO

You should make sure that each post you create has been specifically optimized. When you are ready to start a blog, you should:

  • Ensure that the navigation is clear.
  • Make sure there are no duplicate pieces of content everywhere.
  • Create a concise meta description for your blog and make sure it includes one or more of the keywords you want it to rank for. Add several relevant keywords to your content.
  • Make sure each book in your collection has a title tag. All titles should, therefore, reside within your blog’s source code. By doing this, your content can be indexed.

Shopify blog

Plans and topic lists are essential. They aid in maintaining focus and consequently facilitate writing. Perform some keyword research in your industry that allows you to create content centered around these terms. (Optimal for SEO!) You can write up your list of themes once you have an understanding of how your relevant keywords are doing and what people are looking for.

Create New Blog Posts

Make a complete content brief for each scheduled article, regardless of whether you intend to use a blog service or rely on a staff writer. This has to contain information about the subjects, the links you want, SEO keywords, length, and any other materials like pictures or metadata. Don’t forget to conduct a complete audit of your existing publications as you decide how to grow each content asset. There are several ways to reduce, reuse, and recycle, including:

  • Longer blog posts can be divided into short social media teasers
  • Revising and republishing out-of-date materials
  • Combining multiple related topics into a lengthy blog post, whitepaper, or ebook
  • Converting a content asset to another format, such as creating an infographic from an archived blog.


Posting it on the blog is only half the process. You must now draw customers. Consider your blogging efforts as a snowball effect. You’ll first put in a lot of effort with no reward. Your viewership could be quite minimal and you might not attract any new clients. However, your blog will develop over time, much like a snowball does. It’s critical to maintain consistency and high standards. It can take some time, but you WILL notice results. The sooner you start your shopify blog, the better, as a result.

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